Guerrilla Marketing Project
This assignment challenged us to create a guerrilla marketing piece that sparked emotion and conversation when left in public spaces. My concept tackled the idea of consideration as a universal value—because, let’s be honest, nothing says “I don’t care about others” quite like leaving your dog’s poop behind. I used humor and straightforward messaging to call out this petty behavior in a playful way, turning an everyday annoyance into a creative statement. The project was met with laughs and approval from my professor and classmates, proving that design can be both clever and to the point.
